Founding-Lawyer Playbook
How to Get Your First 10 Cases on LawLyft
The first 10 clients are the hardest — and the most important. They get you reviews, ranking, and momentum. This is the exact system, in five steps. It takes an afternoon to set up and pays back for years.
Make your profile impossible to skip
Clients comparing three attorneys pick the one who looks the most prepared. Your profile is your storefront — complete it fully before anything else.
- Add a real headshot (not a logo) — profiles with photos book ~2x more.
- Write a bio that names the specific problems you solve, not just "experienced attorney."
- List your real practice areas and bar number — verification is your biggest trust signal.
- Turn on availability so you show the green "available now" dot in search.
Price for the booking, not the negotiation
A flat consultation fee filters out tire-kickers and pays you for the first conversation. Up-front pricing is the single biggest reason clients choose one attorney over another.
- Set a flat consult fee you're happy to do a focused 30 minutes for.
- Use per-type pricing (video / phone / in-person) if your time is worth different amounts.
- Turn on Emergency Availability with a flat emergency rate — urgent clients convert fastest and pay a premium for after-hours access.
Turn on the channels that bring clients to you
LawLyft does the demand generation — but you have to be discoverable. These compound over weeks.
- You're automatically indexed in Google for "[your city] [your practice] lawyer" pages.
- Answer questions on the public Q&A board — every helpful answer is a permanent, searchable advertisement with your name on it.
- Keep availability on; the AI matcher routes the right clients to attorneys who are accepting work.
Convert the consult
A booked consult is not a client yet. The first 10 minutes decide whether they retain you.
- Confirm within an hour of booking — fast response is the #1 conversion lever.
- Open with the outcome they want, not your process. "Here's how we get your green card approved," not "first we file an I-485."
- End every consult with a clear next step and a number. Ambiguity loses the retainer.
Turn 1 happy client into the next 3
Reviews are the flywheel. The first few are the hardest; after that they compound and your matches improve automatically.
- Ask for a review the day a client gets a good result — that's the peak-emotion moment.
- A higher rating raises your match score, so you surface above competitors for free.
- Every review is also fresh content Google indexes under your name.
Ready to start?
Join as a founding lawyer — free through the end of next year. Set up your profile in under 30 minutes.
Claim your founding spot